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A game studio incubator is a specialized program or facility designed to support and nurture early-stage video game development companies. Similar to general business incubators, these entities focus on providing resources, mentorship, and a conducive environment to help game studios overcome challenges and accelerate their growth. The primary goal is to foster innovation, creativity, and the successful establishment of new game development ventures.


A playtesting laboratory is a dedicated space or facility specifically designed for the systematic and controlled evaluation of video games, board games, or interactive experiences by a diverse group of playtesters. The primary purpose of a playtesting laboratory is to gather valuable feedback and insights from real users during the development process. This feedback helps game developers identify strengths, weaknesses, and areas for improvement in the game design, user experience, and overall gameplay. The program also provides entrance-level training for young professionals seeking a position within the games industry.

Entrepreneurial training

An entrepreneurial training program for game designers is a structured educational initiative designed to equip individuals and groups with the skills and necessary knowledge to successfully navigate the game development industry’s business aspects and foster entrepreneurship within the field. This tailor-made program aims to empower game designers to excel in creative and technical aspects and understand the entrepreneurial elements involved in bringing a game from conception to market.

meet Who is behind

pedro santoro zambon, phd

10+ years as an intelligence consultant and project manager for the games industry, providing services to public policymakers, associations, and private institutions. Ph.D. in Communication from São Paulo’s State University (UNESP), specializing in Evidence in Public Policy from the Blavatnik School of Government at the University of Oxford. Postdoc researcher at Utrecht University, Netherlands. Coordinator of Spgame_Start incubator, the first game incubator in Brazil funded by Spcine, São Paulo’s Municipality Audiovisual Company. Civil society representative at the National Council for Cultural Policies 2019/2022, and Brazilian Games Symposium Industry Track Chair between 2016 and 2020.

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